The latest issue of Elle magazine features the designs of Royal College of Art graduate, Eudon Choi who won the Vauxhall Fashion Scout Merit Award last week. This follows the success of his graduate masters collection which was snapped up by Dover Street Market, and he already counts celebrities Sienna Miller and Jade Jagger among his many fans.
Following in the footsteps of previous Merit Award winners Hermione di Paula, David Koma and William Tempest, the Korean designer will now receive a fully sponsored catwalk show during September’s London Fashion Week, and exhibition space in both London and Paris.
“I am incredibly excited to win the Merit Award. Being given the opportunity to do a solo show during London Fashion Week, with my second full collection, is more than I could have dreamed of,” said Choi. “The help and support of Vauxhall Fashion Scout with ‘Ones to Watch’ has been instrumental in moving my label forward and I know the Merit Award will bring me even greater exposure.”
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