New Scientist magazine tests neuromarketing

New Scientist is essential reading for anyone with an avid interest in science and technology. This week I was interested to read that New Scientist have been practising what they preach when they became the first UK magazine to test neuromarketing, which allows companies to investigate the way the brain reacts to different products. Here’s a short introduction to neuromarketing from the magazine:

New Scientist showed participants three different New Scientist covers for 36 seconds each and then rated the results on a scale on 1 to 10 based on a few different indicators including how the participants engaged emotionally with each cover. The 3 covers are below. Which one do you think performed the best?

The winning cover was the middle one!

If you find this kind of stuff interesting then why not buy a New Scientist magazine subscription and save up to 21%?

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